GO FROM LIKELY TO BE SUED
TO CONFIDENT ONLINE BUSINESS
WITH PLAIN LANGUAGE LEGAL STRATEGIES
Don’t Put Your Business At Risk any longer
In 2016 the Sustainability Accounting Standards Board reported that 89% of consumers avoided companies that they felt did not adequately protect their privacy, with 45% of respondents more worried about online privacy now than they were a year ago. In COVER YOUR ARSE ONLINE, I’ll show you how to put in place privacy protections, manage personal information and create a better experience for your customers.
Where to Look for Legal Answers
There is so much information on the internet, how do you know what to trust? I’ll show you the exact tools I use to check out the companies I do business with, and their online assets.
Bonus Legal Templates and Checklists
These resources will reduce the pain of trying to work out what is right for you. Don’t go it alone – follow the lead of someone who’s been there, done that.
Want to increase your confidence around legal issues affecting your business?
WHAT YOU WILL LEARN
- When it is important to invest in legal help, and when you can wait
- How to check the legal status of your online assets, for free
- How to avoid nasty ‘cease and desist’ letters and protect your online content
- Working out which legal forms you need and how to use them
- How to collaborate with others to grow your business
- The Best ways to use terms and conditions on your website and social media pages to protect your business against being sued
- Risk Management made easy to help you identify the real risks to your online business and the simple actions you can take to control them
- Discover how accessibility can increase your audience by 15% overnight
- The basics of business structures so that you get the best value out of what you do
WHO IS THIS BOOK FOR
Part-timers
For everyone who has started to build a business in their ‘spare time’ around your day job, gain some peace of mind by getting the fundamentals in place, rather than running the risk of having to start from scratch just before launch, like the case study we look at on page 10.
Entrepreneurs
Its exciting to think you have the next ‘unicorn’, but how do you protect your ideas while you’re looking for investment and support? From page 69 we start looking at the different ways you can protect your ideas so you can get out there with confidence.
Small Business
Finding customers is hard enough without ticking them off with sloppy online communications. We go through the simple steps you can put in place to be anti-spam compliant and keep your existing customers and new leads happy from page 115.
Medium Enterprise
Just big enough to have regular legal issues but not quite big enough to employ a lawyer in house. Understanding all your key contracts is key to smooth operation and we provide some basic skills for your team from page 195.
FOUNDATION
CHAPTER 1 control your online assets
CHAPTER 3 protect your creative content
CHAPTER 11 structure your business
You have to learn the rules of the game. And then you have to play better than anyone else
Albert EinsteinPROMOTION
CHAPTER 2 avoid cease and desist claims
CHAPTER 4 what you can and can’t say online
CHAPTER 9 make it easy for your client to buy
Any business that is looking for new customers needs to understand the Internet and how to market their goods or services through it
Eric LefkofskyCOLLABORATION
CHAPTER 5 your rights when working with others
CHAPTER 7 your obligations to protect privacy
CHAPTER 13 resolving issues with clients quickly
I have learned that nothing is certain except for the need to have strong risk management, a lot of cash, the willingness to invest even when the future is unclear, and great people.
Jeffrey R. ImmeltGROWTH
CHAPTER 8 expand your market overnight
CHAPTER 10 streamline your business with standard contracts
CHAPTER 12 add value to your business by reducing risk
ABOUT THE AUTHOR
Hi, I’m Jeanette Jifkins, Commercial Lawyer, Professional Board Director and Presenter, and founder of Onyx Online Law.
In the past ten years I’ve worked with hundreds of online business owners to relieve the stress that people often feel when confronted with legal issues.
Through working closely with business owners using plain language and searching out achievable solutions, I developed the guidelines and strategies you find in Cover Your Arse Online: A Guide To Protecting Your Online Business Assets.
It’s so much easier to put strategies in place before you get sued than to go through the headaches and heartaches of legal proceedings. Don’t wait until something goes wrong.
If you are like a lot of people in small business, it’s difficult to know where to start if you don’t even know what legal issues could affect your business. The object of this book is to help you recognise where there might be risks to your business, and then to make an informed decision about what you can do to protect it. I hope this book will help you do just that.
For questions about the book, or requests for interviews, speaking engagements, or workshops with your team, please contact me at support@coveryourarseonline.com.
Thanks
PACKAGES
The Digital Pack
Cover Your Arse Online (PDF)
A digital copy of Cover Your Arse Online: A Guide To Protecting Your Online Business Assets.
Cover Your Arse Online (kindle)
The book is also included in Kindle format for easy reading on your ebook reader
Cover Your Arse Online (checklists and templates)
Online access to our READERS ONLY resources including handy checklists and templates to support you in running your business.
The Reference Pack
Cover Your Arse Online (Paperback)
266 pages of easy to follow legal stories and strategies to understand the key risk areas in your business and successfully protect what you have built.
Cover Your Arse Online (PDF)
A digital copy of Cover Your Arse Online: A Guide To Protecting Your Online Business Assets.
Cover Your Arse Online (kindle)
The book is also included in Kindle format for easy reading on your ebook reader
Cover Your Arse Online (checklists and templates)
Online access to our READERS ONLY resources including handy checklists and templates to support you in running your business.
THE COURSE
Cover Your Arse Online (Paperback)
266 pages of easy to follow legal stories and strategies to understand the key risk areas in your business and successfully protect what you have built.
Cover Your Arse Online (PDF)
A digital copy of Cover Your Arse Online: A Guide To Protecting Your Online Business Assets.
Cover Your Arse Online (kindle)
The book is also included in Kindle format for easy reading on your ebook reader
Cover Your Arse Online (checklists and templates)
Online access to our READERS ONLY resources including handy checklists and templates to support you in running your business.
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Cover Your Arse Online – The Online Course
4-week online training course on how to complete a legal audit of your online business, set up the right legals for your industry and offerings, how to identify whether your brand is at risk, where you can set up standard form contracts for all your most common activities, and more.
This course will cover everything in the book and more, including bonus video tutorials, bonus templates you can use in your online business, copy and paste disclaimers, and additional case studies (the type of stuff that I simply can’t fit in a single book).
This course is for the person who realises they are making more than they can afford to lose and wants to protect it before something goes wrong.
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BONUS
Access to Podcast interviews with experts in Cyber Security, Business Insurance, Business Planning, Business Brokers and more.
THE DIGITAL PACK
- Cover Your Arse Online (PDF)
- Cover Your Arse Online (kindle)
- Cover Your Arse Online (checklists and templates)
THE REFERENCE PACK
- Cover Your Arse Online (Paperback)
- Cover Your Arse Online (PDF)
- Cover Your Arse Online (kindle)
- Cover Your Arse Online (checklists and templates)
THE COURSE
- Cover Your Arse Online (Paperback)*
- Cover Your Arse Online (PDF)
- Cover Your Arse Online (kindle)
- Cover Your Arse Online (checklists and templates)
- Cover Your Arse Online – The Online Course**
- * Print orders are fulfilled manually so please give 7 – 10 business days for Australian addresses, and 10 – 20 days for international orders.
- ** You will receive access to the course with 2 business days (we manually add each new student, so please be patient).