Unless you have a background in marketing, or have outsourced some or all of your online marketing to others, you might not have a digital marketing strategy or plans in place. If you do, congratulations! That plan will help a great deal in completing this checklist.
If you upset your customers they are more likely to complain on social media than they are to tell people how great you are, so beware! Consumer laws were put in place to codify those things that upset customers most and penalise businesses who continue to do those things.
Check that you are not upsetting customers, and more importantly, not setting yourself up to be fine or sued.